GOOGLE PAGE RANK AND ADVENTURE BUSINESS

Our mobile ads team is pleased to announce that mobile image ads are now available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK, as well as the US. With this mobile ad type, you now have a new way to monetize mobile content while still providing the same benefits as our standard text ads.

Mobile image ads enable you to take advantage of the large and growing group of Google mobile advertisers. Ads are matched to your site content and the size of a viewer's screen, and are paid on a cost-per-click basis. You can view example ads and sizes in the AdWords Help Center.

For publishers, mobile image ads provide added flexibility and profitability. Publishers choose whether they want to show text ads, image ads, or a mix of both and Google will then dynamically return the ad that we expect will perform best at the time a user is looking at their site.

If you're a current AdSense for mobile content publisher, you'll need to update your AdSense code in order to enable image ads for your site. Directions on how to do this can be found in our Help Center. We recommend selecting "Text and image ads" as your ad type, in order to take advantage of all available ads for your content. Once you have your code, paste it into the source code of your mobile website where you'd like to show image ads. If you're new to showing mobile ads, you can follow the same directions to generate code that allows for mobile image ads.

For more information on AdSense for mobile content, check out our microsite or our September post on the AdSense for mobile content product launch. You can also take a look at our posting on the Google Mobile Blog for news on this launch and for information on other mobile and mobile-advertising related topics.

By: www.adsense.blogspot.com

We're happy to let you know that AdSense for search is now powered by Custom Search. If you've used Custom Search Engine (CSE) before, you know that Custom Search offers advanced customization options to help improve the accuracy of your search results and tailor them to what users are looking for. With the integration of Custom Search into AdSense for search, you can take advantage of CSE's most popular features without having to leave your AdSense account.

Here are some of the new features:

• Site Search: You've worked hard to attract users to your site, so it's understandable that you'd be concerned about those users leaving through web search. Now you can choose to provide just site search so users can find all the information they're looking for on your site, and you can host the search results on your own pages so that they can find that information without leaving your site.
  
  
• Improved indexing of your pages: We've recently improved our indexing technology so that you can provide a more enhanced Site Search experience for your users. AdSense for search will now index even more pages of your site, as long as we’re able to crawl them, so that your users will see more results from your site in your AdSense for search results. Stay tuned for more updates on future crawl and indexing improvements!
  
  
• Vertical search: You can also allow your users to search across multiple sites - this could be a network of sites that you own or other related sites that you think your users might find useful. If you write book reviews on your blog, for example, you can use vertical search to specify a list of online bookstores for users to search through. Other examples of vertical searches include computer forums, travel blogs, political sites you endorse, etc.
  
  
• Tuning search results and ads with keywords: Search terms can have different meanings in different contexts, so you can now configure your search engine with relevant keywords. Let's say you manage a site about yoga - you can enter keywords such as 'yoga,' 'exercise,' and 'meditation' so that when a user searches for 'mat,' the search results and ads will be more related to yoga mats and less to commercial floor mats. (You can see an example of this in the video below). In experiments, we've found that this tuning has led to an increase in earnings for publishers.
  
  
• Selecting ad location: Do you want ads to appear at the top and bottom of your search results? Or along the right sidebar as well, just like on Google.com? Now you can make the call on where ads are placed. (Here's a tip: we've found that placing ads at the top and right monetizes the best for publishers.)
  
  
• Quick and easy updates: Just as you use our ad management feature to quickly change the settings for your ad and referral units, you'll be able to do the same for your search engine within your AdSense account. Your settings will be saved in your account, so you won't need to generate new search code for each change.
  

We recommend getting started with the features above by visiting your AdSense Setup tab and selecting 'AdSense for Search' as your product. Once you've set up your search box, you may wish to explore more advanced features such as site exclusion, labels, and collaboration. Please note that these new features will only be available to you if you've migrated your account to a Google Account.

Ready to learn more about the new features available for AdSense for search? Just visit our Help Center. (You might also notice that we've just implemented Custom Search there too).

By: www.adsense.blogspot.com

The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns. Initially, we will be only accepting third-party ads in English from the US and Europe, but we hope to expand to other languages and markets soon.

Making the Google content network more accessible to large brand advertisers also benefits AdSense publishers and end users. Third-party ad serving will introduce a greater variety of advertising into the Google content network, increase the inventory of quality display ads competing to show on AdSense publisher sites, and offer more engaging ads for end users. In the long run, we believe the increased inventory and ad competition will result in increased revenue for many AdSense publishers.

Rest assured that ad quality on the content network will remain one of our highest priorities. Only advertisers with whom we have proven relationships and who've clearly demonstrated commitments to our quality standards may participate in this program. And our policies governing ad content and formatting are unchanged.

How to control third-party ads shown on your site
The same ad management features for Google ads also apply to third-party ads. You can use the Ad Review Center to filter specific placement-targeted ads from appearing on your site. To block contextually-targeted ads from a given advertiser, you can use the Competitive Ad Filter. (The Ad Review Center currently only shows placement-targeted ads, not contextually-targeted ads.)

Optimizing your site to allow third-party ads
To allow third-party ads on your site:

1. Opt into image ads - Currently, third-party ads are only available in image or Flash, so they won't appear in text-only ad units.
   
   
2. Enable advertisers to target your AdSense channels - Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
   
   
3. Opt into placement targeting - Placement targeting will allow advertisers to target their ads specifically to your site.
   

Following these steps will enable your site to accept third-party ads. However, we can't guarantee where or when third-party ads will appear on your site.

Want to learn more about third-party ads? Visit our FAQ.

By: www.adsense.blogspot.com

Following the success of video units in a number of international locations, we're excited to announce the launch of video units for English-language websites in Australia. In addition, video units are now available to publishers who are located in Japan or who have Japanese-language websites. If you're not already familiar, video units are embedded, customizable video players which both enrich sites with relevant video content and enable publishers to earn extra revenue. Relevant and non-intrusive companion and text ads accompany the video content.

With this new launch, you can show videos from our YouTube content partners on your site. You can choose those videos by category, choose individual YouTube partners, or have video units automatically target your site with relevant video. You can also choose the individual videos to be displayed in your video units. Finally, if you have video content of your own, you may even be able to sign up as a YouTube partner to have your content distributed to other AdSense publishers' video units.

To set up video units on your site, log in to your AdSense account and visit your AdSense Setup tab; if you have a site in one of our supported countries and languages, you'll see the option to set up video units. For more information about video units, please feel free to re-visit our original launch post and our discussion of some of your most frequently asked questions. In addition, you might find the information in our Help Center useful. Finally, we'd like to note that we're working on expanding video units to additional countries, but we're not able to provide a timeline for when that may occur.

By: www.adsense.blogspot.com

We're constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program during the last week of August. We appreciate your patience during this transition and here are some alternative options to consider:

• Google Affiliate Network: As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: http://www.google.com/ads/affiliatenetwork/.
  
  
• AdSense for content ads: If you have less than three AdSense for content ad units on a page, you may wish to replace the referral ad units with standard AdSense for content ad units.
  

If you currently use referral ads, either to promote Google products or offerings from AdWords advertisers, AdSense Referrals code will no longer display ads beginning the last week of August. We encourage you to take the following steps before the product is retired:

• Remove the referral code from your site(s): Please take a moment to remove all referral code from your sites before the last week of August, so you can continue to effectively monetize your ad space.
  
• Run and save all referrals reports on your desktop: Create and save all reports related to the referrals program on your desktop, so you continue to have access to your valuable campaign information.
  

Thank you for your support of AdSense Referrals in the past. If you have any additional questions, please visit our Help Center.

By: www.adsense.blogspot.com

As you may know, you can set up your custom channels so that they're targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.

Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:

First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.


On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.

Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.

Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.

By: www.adsense.blogspot.com

When we notice a spike in readers who are interested in a specific topic, we like to address it as soon as we can. There's been some interest in filtering ads from publisher pages, so here's a quick refresher on the filtering tools we offer:

Competitive Ad Filter

You can restrict contextually-targeted and placement-targeted ads from appearing on your pages by adding the URL of each ad to your Competitive Ad Filter. After logging in to your account, click the AdSense Setup tab and visit the 'Competitive Ad Filter' page. You can also find full instructions and tips for entering in specific URLs in our Help Center. To determine the URL of an ad, try the AdSense Preview Tool or follow these steps. Please keep in mind that it may take several hours for the filter to take effect.

Ad Review Center

The Ad Review Center gives you additional control over the placement-targeted ads that may appear on your pages. Using the Ad Review Center, you can review specific ad groups and advertisers before they appear on your pages, and also block ads by type. You'll need to opt in to the Ad Review Center at the top of your Competitive Ad Filter page, and then you can begin reviewing ads.

By: www.adsense.blogspot.com

Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.

With AdSense for domains, users can find relevant information rather than see empty pages or "page not found" errors. Today we present ads, links, and search results on the pages, and may add other useful information in the future. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

The product will be initially rolled out in phases to English-language AdSense publishers located in North America, and we'll expand to additional regions and languages in the future. To check whether AdSense for domains has been enabled for your account, log in and visit your AdSense Setup tab. For more information, please visit our Help Center.

By: www.adsense.blogspot.com

Are you using AdSense for feeds? If so, we'd like to let you know about the recently launched AdSense for feeds blog, where you can find detailed information on the product. Our AdSense for feeds specialists will provide tips on managing your feeds, understanding your reports, and maximizing your feeds revenue. We've been integrating FeedBurner with AdSense, and our new blog can help you stay on top of recent changes and updates. You can subscribe to the AdSense for feeds blog via email, or of course, via your favorite feed reader.

If you're not yet using AdSense for feeds, visit our Help Center for more information on getting started.

By: www.adsense.blogspot.com

You've been asking for more control over the appearance of the ads on your sites, so we're happy to let you know that you can now change the font face of the text in ad units on pages in Latin-character languages. You can choose between Arial, Times, and Verdana font faces. Please note that while font options will appear in every account, they'll currently only be applied to ad units on pages primarily in Latin-based characters.

There are a few ways to customize the font face of your ad units. If you'd like to quickly change the font settings for every ad unit generated from your account, visit the 'Ad Display Preference' section of your Account Settings page to select a new account-wide font face. This will affect all units you've created in the past, regardless of whether you used the Manage Ads feature. By default, your ads are currently set to 'Standard AdSense font family', which we've found has performed well across browsers and displays.


However, you can also select custom font faces for specific ad units that you've created with the Manage Ads feature. When creating new ad units, you'll be prompted to select between the default 'Standard AdSense font family', your new account-wide font face (if you've selected one), or another font face. You can also change the appearance of existing ad units, by visiting the Manage Ads page of your account and updating your font choices for specific ad units. Once you've changed the font face of an ad unit away from the default, those selections will be maintained even if you change your account-wide settings later.


Just as with color and placement optimizations, we encourage you to test these new font options to find the best combination for your sites. For instance, you can try matching the font face of your ads to that of your sites. Enjoy the new font faces, and feel free to leave feedback in our comments field below.

By: www.adsense.blogspot.com

We're excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.

Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you'll generate earnings from CPC expandable ads when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad.


We thought you might have more questions about the launch of expandable ads, so we've addressed a few key points below:

Will expandable ads alter my site's layout or be disruptive to my users?
No. In order to protect the publisher and user experience, we've created several policies around how expandable ads work:

• Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
  
• An expandable ad won't expand more than double its width or height.
  
• Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
  
• The user may close the expanded panel at any time.
  
• All expandable ads must comply with our standard AdWords image ad policies.
  

How can I show expandable ads on my site?
You're automatically eligible to receive expandable ads if you've added the AdSense code directly into your site's source code and you've enabled image ads. Please note that expandable ads are currently only available to specific advertisers located in the U.S., who can bid on specific sites where they'd like their ads to appear.

You won't need to upload any special "iFrame-buster" files from third-party vendors onto your own servers to allow these new types of ads to expand on your site. Although we don't currently offer expandable ads for all ad serving solutions, we're actively working to support more implementation methods soon, and we thank you for your patience in the meantime.

Can I filter specific expandable ads shown on my site?
Yes - like the other ads on your pages, you can use your Competitive Ad Filter to block contextually-targeted expandable ads. Please note that for third-party ads, we recommend using the top level domain (e.g. 'example.com' instead of 'example.com/sample.html'). Additionally, you'll still be able to use your Ad Review Center to block specific placement-targeted expandable ads. In the Ad Review Center, expandable ads will be classified under the "Rich Media" ad format.

To learn more about expandable ads, please read our FAQs.

By: www.adsense.blogspot.com

As you may know, we frequently review our products and features to ensure their effectiveness. After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we've found that it hasn't had the impact we had hoped for. As a result, we've decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.

If you'd still like to display video content from YouTube, you can do so through YouTube.com directly. Visit any specific video page and look for the code in the 'Embed' box, or sign in to your YouTube account to create a playlist. In addition, please note that this change won't affect the availability of other video-related ads options -- video ads may appear in your AdSense for content ad units if you've opted into image ads, and AdSense for video is still accepting applications from eligible publishers who produce video content.

Starting today, the option to sign up for video units is no longer available to new publishers. If you're currently displaying video units, we recommend that you start removing the video unit code from your pages as soon as possible so you can optimize your available ad space in advance. Please be assured that any earnings you've generated from video units in the past will still be credited to your AdSense account.

Once video units are retired at the end of April, any remaining Leaderboard or Skyscraper video units on your pages will direct users to YouTube.com, while other video unit sizes will automatically be changed to standard embedded YouTube players. These standard video players will display top YouTube videos, but you won't generate earnings from them once this change occurs. If you have less than three ad units on your page, you may prefer to replace your video unit with a regular ad unit.

We appreciate your patience and understanding as we continue to develop our products.

By: www.adsense.blogspot.com