Discovering Keywords
Discovering keywords should focus on identifying as many keywords that are related to your web site and target market as possible. You should create about 20 primary keywords that are tightly targeted on your business.
A good idea would be making a list of initial keywords. Think of the keywords that people would type in search engines to find your web site. Write them all down. You should make a list of about 20 initial keywords that perfectly represent the theme of your site. If you're lack of ideas go to your competitors' sites and look at the keywords they're targeting.
Another option is to use free Google's service - Google Adwords Keyword Tool. This free tool can help you get ideas for your new keywords. It was designed to improve your ad relevance when running an Adwords campaign, but it can certainly help you in this keyword research process by giving some variations of the keywords you enter.
By: www.freemarketingzone.com
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