GOOGLE PAGE RANK AND ADVENTURE BUSINESS

Search engine optimization (SEO) refers to the process of improving the content of a Web site so that it gains better visibility in search engines. The visibility of a Web site is measured by a term called page rank. Google, the most popular search engine, has defined an algorithm, PageRank (PR), which rates a Web site using a scale of 1 through 10, 10 being the best. Initially all Web sites are given PR0 and as they gain more visibility, their page rank is also improved. Google and other search engines have defined a set of criteria to improve page rank. Meeting all these criteria through organic practices refers to search engine optimization.

SEO plays a crucial role in enhancing a business. Majority of the traffic generated on a Web site is due to search engines. When a user enters a keyword in the search column of a search engine browser, the search engine displays a long list of the Web sites that match the given keyword. The position of the Web site in the search engine page result (SERP) is, therefore, the most important. Most users are likely to visit the topmost pages listed in the SERP (those with highest page rank). To achieve this top level, the Web site should have adopted proper SEO methods.

SEO is the fundamental principle of online marketing. All Internet marketing techniques focus on optimizing the Web sites more for the search engines than for the users. Popular SEO methods include content optimization, link building and social media optimization (SMO). Content optimization refers to using keyword-rich content and circulating them to various resources that are capable of creating inbound traffic. Link exchange is another popular method adopted to create effective links to a Web site. In social media optimization, the Web site is optimized for various social bookmarking sites such as digg.com and delicious.com.

Each of these methods has cumulative effect on the page rank of the Web site. By adopting such organic methods, the page rank of the Web site can be gradually improved from 0 to 10. As a result, it can gain greater visibility and increased number of users. SEO Services India Ultimately, all these will show up in the progress of the business.

By: JohnAnthony