GOOGLE PAGE RANK AND ADVENTURE BUSINESS

Keyword research is a process of finding and selecting the most appropriate keywords and keyphrases that people type in search engines to find web sites similar to yours. You may have spent lots of time on developing your website. You may have even gained top rankings, but all your hard work will result in a big waste if you target the wrong keywords.

In order to find and select the most relevant keywords for your business, you have to define your target market first. Knowing who your potential clients and customers are can determine the success of your overall search engine optimization campaign. Therefore, the first step in your keyword research process is identifying your target market and researching what keywords and keyphrases people are using to find your competitors’ sites.

The whole keyword research process consists of several stages:

* Discovering Keywords
Focuses on identifying various keywords and keyphrases that are related to your target market.
* Keyword Research Tools
Help you in a process of discovering what keywords people use to find your competitors' sites.
* Less Competitive Keywords
Involves selection of more specific keywords that people are searching for.
* Competition Analysis
Includes a little research on search engines for your selected keywords.
* Keyword Usage
Concentrates on using the most appropriate keywords in your web site, HTML, visual text.

If you follow each stage carefully, you'll soon have targeted and ready-to-buy prospects scanning your web site 24 hours a day.

By: www.freemarketingzone.com