GOOGLE PAGE RANK AND ADVENTURE BUSINESS

When you are choosing your keywords, using Overture or Wordtracker, try to select more specific ones. Try to start with basic keywords and then narrow your terms to those, which contain more words. Studies have shown that people are becoming smarter and they search for one or two word phrases more seldom. Savvy surfers use more complex (3, 4 or 5) word phrases in their searches.

Therefore, you should select more targeted keywords and keyphrases. Let's say you have a SEO company. So you should start with the keywords like these:

• Search Engine Optimization
• Search Engine Optimization Company
• Web Site Search Engine Optimization Company

The first keyphrase is very basic. It will probably have a lot of competition on search engines, so you should select latter ones, which not only have less competition on search engines, but also will produce better conversion rates. The more specific phrases you choose the more targeted visitors you'll get. That means that visitors will be more likely to buy your products or services.

Your location also matters when you are doing keyword research. Assuming that you have a SEO company as in the example above, you should use the name of your location in your main keywords (country, state, city or region). For example:

• Search Engine Optimization Canada
• California Search Engine Optimization Company

This can be very important, especially if you sell products or services locally. You should check if people are searching for your keywords in the area where your company is located and use those keywords in your website.

By: www.freemarketingzone.com